Sports marketing

FILE - In this Friday, Aug. 23, 2019 file photo, Cleveland Browns quarterback Baker Mayfield (6) throws a pass against the Tampa Bay Buccaneers during the first half of an NFL preseason football game in Tampa, Fla. Baker Mayfield has a new teammate, and she rocks a headband too. The Browns’ charismatic quarterback has entered a marketing partnership with Progressive and will star alongside his wife, Emily Wilkinson, in a national advertising campaign for the insurance giant in which the couple plays homeowners inside a football stadium. (AP Photo/Mark LoMoglio, File)
August 28, 2019 - 5:51 am
MAYFIELD VILLAGE, Ohio (AP) — Baker Mayfield has a new teammate, and she rocks a headband, too. The Browns' charismatic quarterback has entered a marketing partnership with Progressive and will star alongside his wife, Emily Wilkinson, in a national advertising campaign for the insurance giant in...
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July 11, 2019 - 5:43 pm
LOS ANGELES (AP) — A former executive at a Los Angeles digital marketing company has been arrested on suspicion of embezzling more than $20 million from his employer and using it for personal expenses including buy-ins at professional poker tournaments. The U.S. Attorney's Office says an indictment...
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American League Gleyber Torres, left, of the New York Yankees, and American League Mookie Betts, of the Boston Red Sox, celebrate a 4-3 victory of the National League in the MLB baseball All-Star Game, Tuesday, July 9, 2019, in Cleveland. (AP Photo/Tony Dejak)
July 10, 2019 - 12:33 am
CLEVELAND (AP) — Baseball players' union head Tony Clark says a poor job has been done of marketing Boston Red Sox outfielder Mookie Betts, the reigning AL MVP. "Mookie should be a household name," Clark told the Baseball Writers' Association of America on Tuesday. "Mookie should be a one-name guy...
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FILE - This June 14, 2018 file photo shows bettors waiting to make wagers on sporting events at the Borgata casino in Atlantic City hours after it began accepting sports bets. It's hard enough for compulsive gamblers to stop betting. Now, in a growing number of places, they're being bombarded with ads urging them to bet on sports. It's a temptation they didn't face a year ago. And it's raising questions as to how tightly regulated sports betting advertising should be in the United States. (AP Photo/Wayne Parry)
June 01, 2019 - 9:07 am
ATLANTIC CITY, N.J. (AP) — The tagline makes the solution sound so simple: "Gamble responsibly." It's anything but for those who struggle with compulsive gambling. Instead, the footnote caps a powerful new temptation as ads for sports betting emerge in states that have recently legalized an...
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FILE - In this Aug. 25, 2016 file photo, President of Paris Saint-Germain soccer club, Nasser Al-Khelaifi, gestures during the UEFA Champions League draw at the Grimaldi Forum, in Monaco. A French judicial official says the president of Paris Saint-Germain has been placed under investigation for suspected corruption. (AP Photo/Claude Paris, File)
May 23, 2019 - 6:54 am
PARIS (AP) — Paris Saint-Germain president Nasser Al-Khelaifi is under investigation for corruption related to Qatar's bids to host the 2017 and 2019 track world championships, a judicial official said Thursday. The official told The Associated Press the preliminary charge of "active corruption"...
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Salford City co-owners Gary Neville, second left, David Beckham, center, and Phil Neville watch the National League Play-off Soccer Final at Wembley Stadium, London, Saturday, May 11, 2019. David Beckham watched on at Wembley as Salford secured their Football League place with a 3-0 win over AFC Fylde in the Vanarama National League play-off final. The former England captain joined some of his fellow co-owners from Manchester United's 'Class of 92' to cheer on Graham Alexander's side as the club secured promotion to the Football League for the first time. (Bradley Collyer/PA via AP)
May 11, 2019 - 1:06 pm
LONDON (AP) — David Beckham watched his Salford team secure its Football League place with a 3-0 win over AFC Fylde at Wembley Stadium in the National League playoff final on Saturday. The former England captain joined some of his fellow co-owners from Manchester United's "Class of 92" players —...
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FILE - In this Sept. 18, 2018, file photo, Seattle Storm guard Sue Bird, left, holds the championship trophy with her teammates during after winning Game 3 of the WNBA basketball finals, in Fairfax, Va. The WNBA is nearly doubling its national TV exposure with a multiyear deal with CBS Sports. CBS Sports Network will broadcast 40 WNBA games beginning next month when the season opens. “Sue Bird and the WNBA defending champion Seattle Storm will make six appearances on the CBS Sports Network this season.” (AP Photo/Carolyn Kaster, File)
April 22, 2019 - 10:39 am
NEW YORK (AP) — The WNBA is nearly doubling its national TV exposure with a multiyear deal with CBS Sports. CBS Sports Network will broadcast 40 WNBA games beginning next month when the season opens. The Minnesota Lynx vs. the Chicago Sky on May 25 will be the first game on the CBS Sports Network...
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Jake Sheehan, 9, wears an Akron RubberDucks cap as he watches a minor league baseball game between Akron and the Bowie Baysox, Thursday, April 18, 2019, in Akron, Ohio. For Akron, whose history is intertwined with the rubber industry’s, “a tough, gritty duck that’s really got that blue-collar ethos to it” was an ideal choice to rebrand, for both adults and kids. (AP Photo/Tony Dejak)
April 22, 2019 - 7:37 am
ALLENTOWN, Pa. (AP) — On a spring evening in eastern Pennsylvania, upon a bluff overlooking the Lehigh Valley, a carnival of baseball and pork products is at hand. From loudspeakers, swine-like sounds reverberate. Vendors roam the stands in clothing festooned with outsized strips of bacon. And yes...
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Chicago White Sox's Tim Anderson (7) is restrained by Jose Abreu after he was hit by a pitch from the Kansas City Royals, as benches cleared during the sixth inning of a baseball game in Chicago, Wednesday, April 17, 2019. The Royals won 4-3 in 10 innings. (AP Photo/Nam Y. Huh)
April 20, 2019 - 1:02 pm
NEW YORK (AP) — When Tim Anderson spiked his bat and yelled toward his White Sox teammates, Major League Baseball's self-described "spicy" Twitter account was among the first to weigh in. "LET THE KIDS PLAY," proclaimed @Cut4 , the offbeat arm of MLB's social media portfolio with nearly 1 million...
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New York Jets quarterback Sam Darnold models the NFL football team's new "Gotham green" uniform Thursday, April 4, 2019, in New York. (AP Photo/Julio Cortez)
April 04, 2019 - 11:56 pm
NEW YORK (AP) — New colors, a tweaked logo, flashy uniforms and fired-up fans and players. The New York Jets are the latest NFL franchise to switch up their playbooks and call for a major rebranding, with the team's revamped look unveiled Thursday night during a launch party at a midtown Manhattan...
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