Brands and branding

Jake Sheehan, 9, wears an Akron RubberDucks cap as he watches a minor league baseball game between Akron and the Bowie Baysox, Thursday, April 18, 2019, in Akron, Ohio. For Akron, whose history is intertwined with the rubber industry’s, “a tough, gritty duck that’s really got that blue-collar ethos to it” was an ideal choice to rebrand, for both adults and kids. (AP Photo/Tony Dejak)
April 22, 2019 - 7:37 am
ALLENTOWN, Pa. (AP) — On a spring evening in eastern Pennsylvania, upon a bluff overlooking the Lehigh Valley, a carnival of baseball and pork products is at hand. From loudspeakers, swine-like sounds reverberate. Vendors roam the stands in clothing festooned with outsized strips of bacon. And yes...
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April 16, 2019 - 4:25 pm
NEW YORK (AP) — The Martha Stewart brand is getting a new home. Sequential Brands Group, which bought the Martha Stewart brand nearly four years ago for about $353 million, said Tuesday that it is selling it to Marquee Brands for about $175 million. As part of the deal, Marquee will also acquire...
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Michael Cohen, President Donald Trump's former personal lawyer, listens as he finishes a day of testimony to the House Oversight and Reform Committee, on Capitol Hill in Washington, Wednesday, Feb. 27, 2019. (AP Photo/J. Scott Applewhite)
February 27, 2019 - 7:53 pm
NEW YORK (AP) — Michael Cohen said during his congressional testimony Wednesday that Donald Trump grossly overstated his wealth before becoming president, including inflating his assets during a failed bid to buy the Buffalo Bills in 2014. The claim raises questions about whether Trump could face...
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FILE - In this March 11, 2004 file photo, Audrey Geisel, widow of famed children's book author Theodor Seuss Geisel, better known as Dr. Seuss, poses with The Cat in the Hat, foreground, and Thing 1 and Thing 2, who are characters from his books, at the dedication of Dr. Seuss' posthumous star on the Hollywood Walk of Fame in Los Angeles. Geisel died peacefully at her La Jolla, Calif., home on Wednesday, Dec. 19, 2018, at age 97. (AP Photo/Reed Saxon, File)
December 21, 2018 - 3:46 pm
LOS ANGELES (AP) — As Dr. Seuss neared the end of his life, the children's author told his wife that she would have to look after the Cat in the Hat, the Lorax, the Grinch and all the beloved characters he created. It was a mission Audrey Geisel embraced for more than a quarter-century. As overseer...
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In this Nov. 25, 2018, photo, a woman walks past a Dolce&Gabbana retail outlet in Beijing, China. Don't mess with China - and its 770 million internet users. That's the lesson Dolce&Gabbana learned the hard way after Chinese netizens expressed their outrage at a promotional video the company made for the Chinese market and insulting comments made on Instagram, though the company blamed hackers for the latter. As retailers pulled their merchandise from shelves, co-founders Domenico Dolce and Stefano Gabbana went on camera to apologize to the Chinese people. (AP Photo/Ng Han Guan)
November 26, 2018 - 3:55 am
BEIJING (AP) — Don't mess with China and its growing cadre of powerful luxury consumers. Dolce&Gabbana learned that lesson the hard way when it faced a boycott after Chinese expressed outrage over what were seen as culturally insensitive videos promoting a major runway show in Shanghai and...
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Kleenex Mansize tissues are pictured in London, Thursday, Oct. 18, 2018. Kleenex maker Kimberly-Clark says it will re-brand its "Mansize" tissues after consumers complained the name was sexist. (AP Photo/Frank Augstein)
October 18, 2018 - 9:03 am
LONDON (AP) — Kleenex will re-brand its "Mansize" tissues after consumers complained the name was sexist — touching off a social media conversation about what's in a name. The company behind Kleenex, Kimberly-Clark, said Thursday that the product, which is sold only in the U.K., will now be called...
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In this Thursday, Oct. 11, 2018, photo Brittania Boey, left, and Allie Melnick, right, leaders behind Harry's new shaving and body care brand Flamingo pose for a photo in New York. The company behind men’s shaving brand Harry’s is launching Flamingo, a new direct-to-consumer hair removal and body care brand for women, that aims to make women less uncomfortable about shaving. (AP Photo/Bebeto Matthews)
October 15, 2018 - 9:12 pm
NEW YORK (AP) — Harry's has carved out a niche selling men shaving razors direct to their doors, elbowing in on an industry long dominated by names like Gillette and Schick. In the process, the company says it found that 1 million women were using its products for their shaving needs. So its...
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September 27, 2018 - 9:03 am
THE HAGUE, Netherlands (AP) — A youth leader in the Netherlands went on trial Thursday for branding three children with a hot iron during a Scouting initiation ceremony. Prosecution spokeswoman Elke Kool said the 23-year-old suspect is accused of burning two letters into the backs of three children...
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In this May 27, 2005 file photo, bottles of the soft drink Moxie are pictured in West Bath, Maine. Soft drink giant Coca-Cola said Tuesday, Aug. 28, 2018, it is acquiring Moxie, a beloved New England soda brand that is the official state beverage of Maine. (AP Photo/Pat Wellenbach, File)
August 28, 2018 - 11:17 am
PORTLAND, Maine (AP) — Soft drink giant Coca-Cola announced on Tuesday it is acquiring Moxie, a long-lived and beloved New England soda brand that is the official state beverage of Maine. Moxie has been around since the 19th century and it's famous in New England for its unique flavor, which is the...
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