Toyota Ends Partnership with Grand Prix of Long Beach

August 16, 2018 - 4:29 pm
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(KNX 1070) - Toyota is ending its long-standing relationship with the Grand Prix of Long Beach.

For more than four decades, Toyota and the Grand Prix of Long Beach have gone hand in hand.

KNX reporter Cooper Rummell:

That’s not the case any longer as the automaker is ending its partnership with the race. 

Jim Michaelian, President and CEO of the Grand Prix Association, says he’s sad to see Toyota go but thankful for their contribution to the race. He says now they’re in the market for a new title sponsor…

He says they set big attendance records this year -- 185,000 people came out for the races so he believes finding a new title sponsor won’t be difficult.

Toyota has not given a reason for ending the decades-long partnership.

Toyota released a statement:

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