Booze Buying Surges During Coronavirus Pandemic

Jacquie Cadorette
April 01, 2020 - 4:45 am
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As the coronavirus pandemic continues and people remain home in an attempt to slow the spread of the virus, certain industries have actually seen a rise in sales with people trying to stock their fridges and cabinets. One industry doing well is the booze industry.

During this time of social distancing, people are taking comfort in their wine glasses and turning to their liquor cabinets to curb their boredom. Happy hour may be canceled, but Netflix and chilling is in full swing.

According to AP News, US sales of alcoholic beverages have soared by 55% in the week ending in March 21, market research from Nielsen suggests. Tequila, gin, and pre-mixed cocktails took the lead. Sales of these items jumped 75% compared to this time last year.

Wine sales rose by 66% while beer sales rose by 42%. Online sales have far outrun in-store purchases. These online purchases have risen by 243%. Nielsen vice president Danelle Kosmal suggests that the growth in sales of this particular week is due to the large number of people wanting to stock up before stay-at-home orders took effect.

While this data set suggests that people were stocking up pre-social distancing, Kosmal continued on to say that a look at the data from the week of March 28 will be a better indicator of how alcohol sales have continued to trend.

Meanwhile, many liquor brands have turned towards producing supplies that are much needed during this time of pandemic.

Tito's vodka announced last week that they would be starting to make hand sanitizers to fill the growing need for the product. This announcement came after various social media campaigns, urging customers not to use their products for sanitation purposes.

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