FILE - In this Friday, Aug. 23, 2019 file photo, Cleveland Browns quarterback Baker Mayfield (6) throws a pass against the Tampa Bay Buccaneers during the first half of an NFL preseason football game in Tampa, Fla. Baker Mayfield has a new teammate, and she rocks a headband too. The Browns’ charismatic quarterback has entered a marketing partnership with Progressive and will star alongside his wife, Emily Wilkinson, in a national advertising campaign for the insurance giant in which the couple plays homeowners inside a football stadium. (AP Photo/Mark LoMoglio, File)

Home turf: Browns' Mayfield to star in ads living in stadium

August 28, 2019 - 5:51 am

MAYFIELD VILLAGE, Ohio (AP) — Baker Mayfield has a new teammate, and she rocks a headband, too.

The Browns' charismatic quarterback has entered a marketing partnership with Progressive and will star alongside his wife, Emily Wilkinson, in a national advertising campaign for the insurance giant in which the couple's new home is a football stadium.

The commercials debut on Sept. 5, three days before the Browns' season opener. Mayfield has become one of the NFL's rising young stars after breaking the league rookie record for touchdown passes in 2018.

Mayfield got married this summer, and the light-hearted ads will feature the newlyweds dealing with typical home issues inside their 68,000-seat "home."

Progressive is known for innovative ads, many featuring Flo, the headband-and-apron wearing character who has become a brand icon.

Mayfield said he was drawn to Progressive because the company thrives "on what's never been done before and what others say can't be done."

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