In this Thursday, Oct. 11, 2018, photo Evan Sharp, Pinterest co-founder and chief product officer, poses for a photo in his office beside a wall of pinned photos he has taken at Pinterest headquarters in San Francisco. “Social media is about sharing what you are doing with other people,” said Sharp. “Pinterest isn't about sharing. It's mostly about yourself, your dreams, your ideas you want for your future.” (AP Photo/Ben Margot)

Can Pinterest succeed with slow-growth strategy?

October 16, 2018 - 9:08 am

NEW YORK (AP) — Pinterest has long shunned being labeled a social network. Because of that, it doesn't push users to add friends or build connections the way rivals have done to grow quickly.

This has meant Pinterest has also avoided much of the troubles around misinformation, hate and abuse that its peers have had to contend with.

Still, if Pinterest is to sell shares to the public, potential investors will be looking not just at how good it makes its users feel but also how much money it makes and how much it will grow.

It might help that Pinterest is announcing Tuesday that it is making more of the photos and illustrations that users post "shoppable" with a few taps of a finger.